Seth Godin writes a blog that I enjoy very much because it makes me think. I like to think.
In a recent post titled “Your Best Stuff” he talks about the irony of those “free music cd’s.” Often times, big bands are able to put just one song on the cd and they are faced with a dilemma. What song do you put on?
He goes one to write, “If it’s your best song, and it’s free, then no one will pay to get it from iTunes. And if it’s the best song on the album, maybe no one will buy the album since they already have the song. It’s easy to argue that you should hold back the best song, make people pay for that.”
The problem is that this may be someone’s first time hearing the band. If it’s not a good song, they skip right thru it and never become a paying customer anyway.
This applies to so many things. For instance, I just changed all the RSS feeds that I am in charge of to be the full text instead of just a teaser. Let your readers visit your site because your content is valuable and conversation inducing, not because you tease them there.
There is too much good information out there and if you don’t provide your best stuff up front, then readers (and customers) will find it elsewhere.
Over on FreeMacWare.com, we have started a contest for all of our readers. To enter, you have to name your five favorite pieces of freeware on the Mac. I thought I would add one of my own (although I’m not eligible for the contest.)
It was actually quite hard to narrow this down. The freeware (free software) applications available on the Mac are incredible. As I’ve been writing on FreeMacWare.com I have found a ton of them. Following are my top five.
- MacJournal– I take my journal writing very seriously. I enjoy the reflection time that it gives me and I think it is important to write down good memories so that they are not forgotten. MacJournal gives a nice way to keep a journal up.
- Adsense Client– On FreeMacWare, we run ads from Google on each post. Everytime someone clicks on those ads, we get some money from Google. It’s usually good for a few hundred bucks a month. Adsense Client is a dashboard widget that automatically logs into your Adsense account and let’s you know what you are earning. This is useful to me because I can see what kind of posts our readers like the most.
- Tickr– I don’t use this freeware often, but it is incredibly cool. You choose a tag or user on Flickr and the photos scroll across the side of your screen.
- NetNewsWire Lite– I would be lost without RSS feeds. The reason I can keep up on technology and news in general is because of RSS feeds. NetNewsWire Lite is an RSS client so I can read these feeds.
- Azureus– The bittorrent technology is surely the future of how the internet will work. Azureus is your chance to play along.
Well, that’s it. Those are my five favorite freeware apps. If you want to enter the contest, you can read the rules at http://www.freemacware.com/announcement-i-use-freeware-contest/. If you’re the winner, you can get a $200 gift certificate to the iTunes Music Store. If you don’t have a blog yet, you can get one at wordpress.com.