Time To Change the Way of The Weatherman

October 19, 2005 ·

I was watching TV last night, and I was bothered with the network’s plug for their 11PM news. It started off the normal way, promoting the lead story. That is fine. But then the absolutely annoying weatherman gets on and says something like, “We’ve had rain all day today. What will the rest of the week look like? I’ll tell you, tonight at 11.”

Have they thought that this just doesn’t make sense anymore? They no longer have an edge on the rest of society because they know what the weather is going to be like. Without even moving from my couch, I could have checked the updated weather forecast in two different places. (phone and computer)

How come TV networks are so slow to adapt to new technology. If I was in charge of that news channel, I would use those 30 second plugs as a chance to inform my audience, as opposed to plug the news show later that night by using a “tease.” I’d tell them, “We had rain today, but the rest of the week looks great with sunshine and no wind. I’ll tell you more at 11.” They should do the same with sports scores. Instead of, “The Rebels played the Wolf Pack tonight. I’ll tell you how they did at 11″, I’d say, “The Rebels had a victory tonight over the Wolf Pack. I’ll show you highlights at 11.”

I’m just saying, that i would be much more satisfied with a news channel that was informative ALL the time. (Also, if I was in charge of that news channel I’d fire that annoying weatherman. Mr Pfister, you’re not funny.)

(The Gem for this week is Naked As We Come from Iron & Wine. The whole album is great. (iTMS link)

Comments

9 Responses to “Time To Change the Way of The Weatherman”

Roachie on October 19th, 2005 10:13 am

Oh my gosh! I totally agree! I can not stand Mark Pfister. He used to come on after Oprah in the morning and seriously drive me crazy. He is the most unfunny person on t.v., AND he looks like “goatboy” from SNL. Rrrrrr……
Richard Miller on October 19th, 2005 1:20 pm

Good commentary, Brian, and it’s true. People can get information from so many sources that they don’t need to wait until 11:00 when Mark or anyone decides to give it to them. If they really want to lure people to the 11:00 show, he ought to say “here’s how you can tell when rain is about to hit” or “here’s what I learned in meteorology school”. (If it’s true and if there is such a thing.)
Mark Pfister on December 23rd, 2005 6:22 am

Merry Christmas! And thanks for watching!

Mark Pfister
KTNV – Action weather
Brian on December 26th, 2005 6:24 pm

Mark, Thanks for visiting the blog. Please take note of my post. I’d love to see it in action.

Brian Stucki
Blogger
c stone on April 23rd, 2007 8:25 pm

where is mark???????? what happened to him. maybe he couldnt keep up with billy ray cyrus but he was the best weather guy ever
LJB on May 30th, 2007 5:48 pm

I MISS MARK AND I THOUGHT HE WAS A GREAT ENTERTAINER AND A WONDERFULL WEATHERMAN. WHERE ARE YOU MARK? I EVEN CALLED THE STATION, THEY HAD SO MANY CALLS WITH PEOPLE MISSING YOU THEY PUT ME TO A RECORDER THAT SAID THAT YOU COULD NOT COME TO A CONTRACT AGGREEMENT. TOOOO BAD, THIER LOSS!!!!
LJB on May 30th, 2007 5:50 pm

BY THE WAY BRIAN, IN YOUR PHOTO BLOG-THE PICTURE OF YOU IN RED- LOOKS A LITTLE LIKE MARK!!!. YOUR A LUCKY MAN
Susan Smith on August 17th, 2007 4:35 pm

I miss Mark as well. I would like to know where he is now.
Alice Landess on October 3rd, 2007 6:50 am

I would also like to know where Mark went. I stopped watching Channel 13. Love Ricki, can’t stand that new Mike guy.